Very Volatile
Palos Verdes Footwear Inc. has been the leader of quality and fashionable footwear for over a decade. President John Lovely and his son, Michael, founded Palos Verdes Footwear in the fall of 1995 with the intentions of fulfilling the industry’s need for footwear that combined comfort and style. The company continues to be family owned and operated by John Lovely, with Brian Lovely directing the design and product, and Michael Lovely overseeing the sales and marketing. The Lovely family has over 70 combined years of footwear experience, and the company still strives to offer the highest quality fashionable footwear in the industry.
Over the past thirteen years, Palos Verdes Footwear Inc. has provided some of the hottest brands on the market. Sideout Footwear was launched with the purpose of providing shoes and sandals that matched their west coast roots. As a California based company, Sideout wanted to make shoes that would represent their lifestyle. Starting from the beaches of Southern California, (Hermosa and Manhattan) Sideout became a culture phenomenon. In 1999 Sideout Footwear was named the Wholesale Licensee of the Year and became one of the major sponsors of the AVP Tour.
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