The Generic Man
the generic story
Originally founded in 1997 in a NYC loft by Kevin Carney, the generic man collection came about in 2006, as Brandon Day and Kevin Carney began what they call â€œa case study in adultismâ€, a journey to define what it means to be an â€œadultâ€ these days. Through a process of research, experience and discussion â€˜the generic manâ€™ lifestyle of the â€œNewdultâ€ took shape.
The Newdult is tiring of streetwear and the high price of luxury. In response, â€˜the generic manâ€™ has created thoughtfully priced luxury for this new modern adult.
who is the generic man?
The generic man doesnâ€™t need branding and logos to make him feel confident or stylish.
He understand the significance of quality construction and clean, simple, refined lines.
The generic man is confident enough in himself to accept simplicity.