The Shoe Gameâ€™s favorite company would have to be Nike. Nike was founded in 1962, by Bill Bowerman and Phil Knight originally started as Blue Ribbon Sports. It wasnâ€™t until 1972, when they decided to call their upcoming company "Nike", which was named after the winged Greek goddess of victory. After reading that you would think Nikeâ€™s logo would be a wing, but instead Nike went with the "Swoosh". The "Swoosh" is well known all around the globe, and it was designed in 1971, by Carolyn Davidson for ONLY $35.00. Not only can Nike be spotted by the "Swoosh" logo itâ€™s well known "Just Do It" slogan makes Nike stand out like no other company.