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adidas x Momoca Collaboration

adidas x Momoca Collaboration

Since 2006, I've been collaborating with Adidas Concept Shop on Haight Street in San Francisco.
It has been such a great experience working with world wide known brand and the owner of the the concept shop, Mehran.

He has been always supportive and has giving me to work together for collaboration for last 6 years and I know I am very fortunate.

This Adidas Concept Shop on Haiht Street in S.F. is own by the owner of Shoebiz (shoes store) and one of the only shop that is independent from the whole Adidas group. To me, how I look at this concept shop is that they associate with Adidas company even deeper than normal Adidas shops. They operate more freely from choosing the products to selling the products, as they have their own events like hosting me as a collaboration artist and at the same time, the owner of Adidas company from Germany personally comes and visit their Concept Shop in San Francisco.

Mehran always recalls me to tell me "you don't even know how much Adidas owner in Germany love your work and talks about you..." well, I am so fortunate and so happy to hear this.
Sometime, I am even surprised myself that how lucky I am to work with Adidas. After working on the collaboration, I realized that some people are very obsessed with Adidas and they saw my work at the concept shop and used to shop at my boutique all the time. (I had my own boutique since 2000 ~ 2010) I think it's such a special brand especially for men.

Today, I would like to tell people how much this Concept Shop/Shoebiz owner Mehran has giving support for victims from natural disasters.

Shoebiz organized an event with TOMS shoes to help Japan after the earthquake. Every pair they sold at the event, TOMS sent shoes to children in need in 3rd world countries and Shoebiz sent 174 pairs of TOMS shoes to kids who lost their parents by earthquake and tsunami in Japan. The shoes was delivered by a traveling individual who carried the shoes to Japan.

They also gave 5% of all Onitsuka Tiger shoes sale to Japan Earthquake Relief Fund.

Shawn from Shoebiz/Adidas Concept Shop, hand delivering the shoes personally to Haiti and he also volunteering to help these kids in this orphanage cares for 15 kids ranging in age from a week old to 10 years right now. There is no drinking water, there is no food, there is no civil services. They had to take their own food, medicine, and all the basic survival items, in addition to shoes/clothing/toys/ and medicine for the kids.

They are so supportive and I just wanted announced it so loud of how wonderful this company is...

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