Sorel & Polar Bears International Join Forces
At the recent Winter Outdoor Retailer Show in Salt Lake City, Utah, Sorel proudly announced a joint effort to protect polar bears and their habitat. Representatives from Polar Bears International (PBI), the effort’s inaugural partner, joined Sorel staff as selected styles from the new Chill Out line were sold to show attendees. 100 percent of the purchase price was then donated to PBI to support polar bear conservation and protection. Sorel is working with Polar Bear International on additional efforts to support this important mission.